The challenges of becoming a performer make talent agents invaluable. A professional talent agent offers unknown performers the opportunity to participate in closed auditions and gain positive exposure. They also act as an advocate who understands the business when it comes down to signing a contract.
Knowledge of the field in which the talent agent specializes provides the greatest opportunity for success. Educational degrees, including the following, could give talent agents more credibility:
According to information from the ATA (Association of Talent Agents), some states require that talent agents be licensed and bonded. For states requiring bonds, the values range from $1,000 to $50,000. California requires the highest bond, and the talent agent license has to be renewed each year.
Talent agents locate clients through auditions, client applications, professional referrals and even talent shows. They provide opportunities for their clients to succeed by setting up auditions, photo shoots and public appearances. They develop strategies to promote their clients and connect with other professionals who can assist in promoting their clients. Talent agents stay on top of industry trends to more effectively advance their clients’ careers.
Talent agents negotiate with managers, promoters, union officials and other professionals on behalf of their clients. They may also serve as business managers, overseeing the financial, contractual and other business affairs for clients. Minimally, talent agents advise clients concerning contracts and deals.
The talent agent may perform any of these tasks:
Talent agents may work independently or with a talent agency. Independent talent agents must exhibit business savvy, discernment related to locating talent, strong interpersonal skills and tenacity in dealing with directors, producers and union officials.
Even during weak economic times, people strive to succeed in the entertainment industries, although they can’t always afford a talent agent. The U.S. Bureau of Labor Statistics notes that this profession is anticipated to grow at an average rate compared to other professions through 2016.
According to the Federal government, talent agents make an annual salary ranging from about $26,000 to over $105,000, depending on the type of employment within the entertainment industry. Overall, talent agents average around $62,000 per year. The highest salaries among talent agents are earned from those who manage artists and entertainers in the film industry.