Search Engine Marketing Manager (SEM)

Search engine marketing managers are responsible for ensuring that the online marketing and online advertising programs run smoothly and provide the necessary results.

A search engine marketing manager is sometimes the same person as the internet or e-marketing manager – he or she is the one in charge of implementing and monitoring internet marketing plans for organizations. Advances in web marketing and technologies have created this specialized position which is a technically-oriented subset of what a marketing manager’s duties.

Search Engine Marketing Degrees

You typically need a bachelor’s degree in business, marketing, or communications in order to enter this field. Coursework in information technology and computer science are also recommended.

Search Engine Marketing Manager Job Description

Search engine marketing managers or internet marketing managers are the people who develop and execute internet marketing plans for companies. They use various Internet tools and e-commerce platforms to manage and monitor all web activity that supports the organization’s business goals.

Search engine marketing managers are responsible for ensuring that the online marketing programs run smoothly and provide the necessary results. Basically, the role of the SEM manager is to:

• Drive strategy for search engine marketing initiatives while meeting multiple goals including budget and cost per lead
• Track and analyze campaign data to proactively identify opportunities for optimization
• Improve the quality and relevance of search engine results
• Work with sales and account teams to produce new search campaigns
• Understand the data — specifically those that support marketing programs and measure results on online and offline channels

Search Engine Marketing Manager Salary

According to the U.S. Bureau of Labor Statistics, the employment potential of internet marketing managers is estimated to increase faster than the average in all other occupations between 2004 and 2014. The median annual salary of internet marketing managers is $85,000. According to the 2006 statistics, the top 25% in internet marketing jobs made over $99,000.